Glossary

Market Positioning

Market positioning is the process of creating a desired image of your product or service, or even your brand, in the minds of consumers.
This glossary provides an overview of some key legal terms for startups. It's essential to consult with a legal professional to ensure a comprehensive understanding of these terms and their implications for your specific situation.

People also read

Purchase Price Allocation
Purchase price allocation (PPA) categorises how much a buyer paid for a business into the assets and liabilities they purchased. The remainder of the purchase price is allocated to goodwill.
TAM
Whether you dream of launching your startup or just want to become a more sophisticated investor, there’s a concept you need to understand: TAM (total addressable market).
Liquidation Preference
A term in preferred stock that specifies the order in which proceeds are distributed to shareholders in the event of a liquidation, dissolution, or sale of the company (i.e., when the company is sold or closed.)

Get your legal covered so you can go back to doing business.

Discover how we can transform your startup today.
Get free legal support
Every month we share upcoming funding opportunities, events, startup news and legal tips in our free newsletter. Be the first to get the updates.
Sign up to our newsletter
We partner with the best startup organisations, accelerators, incubators and venture firms
© SuLe Hub Limited.
SuLe Hub is a registered trademark of SuLe Hub Limited.
Terms and ConditionsPrivacy PolicyRules of Acceptable UseCookie PolicyTerms of Engagement
Cookie Settings
By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. View our Cookie Policy for more information.
Accept All
Reject All
Cookie Settings
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. View our Cookie Policy for more information.